By JESSICA DaMASSA, WTF HEALTH
What does digital transformation appear like at a world healthcare large like Pfizer? Lidia Fonseca, Pfizer’s Chief Digital & Expertise Officer, shares her technique for constructing the life sciences firm’s digital knowledge and know-how options, together with her fascinated with digital therapeutics, digital diagnostics, and digital biomarkers. As Lidia places it, this isn’t about making an attempt to easily implement a “digital technique,” however is, as a substitute, about constructing a “enterprise technique for digital world.”
There’s in all probability no higher story that illustrates how that “enterprise technique for a digital world” is enjoying out than the fascinating instance of how Pfizer’s Digital crew helped speed up the event of the Covid19 vaccine and oral therapy. Lidia takes us inside and talks by way of how her crew used tech to soundly speed-up all the pieces from growth timelines to medical trials and even go-to-market in areas across the globe that have been experiencing outbreaks.
Past the tech crew’s skill to successfully wield knowledge that modified the sport when it got here to Covid, Lidia additionally shares what’s subsequent for the pharma co in the case of digital well being and digital medicines. Past the tablet? Across the tablet? As a substitute of the tablet? What’s Pfizer’s place on digital therapeutics because it continues to work to carry new breakthrough medicines to sufferers? We get into all of the methods digital and know-how are manifesting themselves inside a company like Pfizer AND get Lidia’s finest recommendation for different healthcare organizations who’re redefining their companies with know-how.